1st Brand in Latin America
According to a study conducted by Future
Brand about the positioning of country brands, the image of Costa Rica is
currently the most valued of all Latin America, even overtaking some of the
giants of tourism such as Brazil, Argentina, Chile and Peru by several
The minimalist slogan of Costa Rica, “No
artificial ingredients” has reaped outstanding results for the country, which
now ranks 24 globally and in first place in Latin America. In the categories of patrimony and natural
beauty, Costa Rica is now ranked in the top 5 worldwide.
The study evaluated the perception of
3,500 frequent travelers from 14 developed countries who gave their point of
view on subjects such as culture, society, business climate, patrimony and
quality of life in relation to the 113 countries evaluated. Then the results were complimented by the
analysis of 103 experts in tourism, exports, investment and public policies and
complimented by online debate among tourism professionals from around the
We now invite you to read the other articles of this issue on the virtual version of the magazine.