The martyrdom of a disposable world.
Do you remember when the wedding presents used to last longer than the
marriage itself and the toys were passed down to the younger siblings?
That does not happen anymore.
everything breaks, is worn down or damaged within a short time. Things
are poorly made so that we have to buy a replacement.
because industry today is less capable of making things well. On the
contrary; if they wanted to, they could build everything so that it
lasted for decades. But it’s their choice not to; it would be bad
A very unethical “market law” guides the manufacturing
of products today, in particular a generalized practice in the global
production system called Programmed Obsolescence which says that if the
products last less, they will be replaced more frequently and thus the
companies will sell more and profit more.
Machiavellianproduction strategy had its origin nearly a century ago at a
meeting of Philips, Osram, General Electric and other lamp
Inspired by JP Morgan, this group had a bright
idea with a dark underside: To reduce the useful life of all the light
bulbs, which at that time could work for many months or even years. And
so, towards the end of 1924, all the manufacturers instructed their
engineers to shorten the life span of the product to a maximum of 40
days of use.
Thus was born the new business formula in which
products would be consistently designed to fail after a predetermined
period of time.
We cannot deny that this is an intelligent idea
for the bottom line of the industrialists but the benefit of a few has
turned out to be a major detractor to the health of the planet and all
Today, as a result of this idea…many more resources
are used and much more trash is generated. We are not referring to a bit
more, but over tenfold more.
It makes no difference that quality
is lost, your pockets lose money and the planet misspends its resources
and is inundated by trash. Business is business is the hymn.
More than 90 years have gone by since we fell into the trap of buy, use for a while, throw it away and buy again.
exaggerated consumerism or what I prefer to call “trashmerism” does not
depict a good future. There isn’t an environmental planet and a
separate business planet. There is only a single world, one in which the
only future possible requires sustainability, re-usage, recycling and
the optimization of resources.
The consumers of the 21st Century
have access to information, organization capability and can demand a
change. After all, we as consumers control the demand and the demand
controls the supply.
An example: The original iPod had a battery
that lasted only 18 months and Apple didn’t offer a replacement. A
consumer group filed a collective demand against the company and as a
result, Apple was forced to increase the useful life of the batteries
in addition to selling replacements.
If as consumers we become more vigilant and demanding of quality in the products we are offered, we will see changes.
cheap, disposable products is a very bad investment if we consider that
we will have to make the same purchase over and over again. In 5 years
we will have spent more than if we had purchased a quality product from
Therefore, please use your head when making purchases. In the long run, your pocket and the planet will be grateful.
DID YOU KNOW?
- With plastic waste is produced an ultra-resistant
and enduring material that simulates wood. Its uses are multiple. In
addition to replacing the use of wood and allow the conversion of wasted
plastics, this material lasts for decades and requires no maintenance,
making it a money-saver in the long term.
- Printers come from the factory with a
counter of the number of prints made, which blocks the printer once it
reaches a certain number of prints. They stop working not because they
are broken but simply because they have been programmed this way so that
you discard them and go to the store to buy a new one. Source: Documentary “Programmed Obsolescence”
-Recycling glass instead of making it from
silica sand reduces mining waste by 70 percent, water use by 50 percent,
and air pollution by 20 percent Source: Environmental Defense Fund.
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